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Research papers

Water wows

With increasing access to high tech 'smart phones' by consumers from the developing world, qualitative research need no longer stay within the rigid confines of twentieth century definitions of in-group homogeneity, focus group interviews, in depth...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Authors: Pia Mollback-Verbic, Piyul Mukherjee
Company: Quipper Research
November 13, 2011
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Citation

Mollback-Verbic and Mukherjee (2011a, November 13). Water wows. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/water-wows